Welcome to Primo Pizzeria Ristorante
At Primo Pizzeria Ristorante, we celebrate the rich flavors of Italy in a warm, inviting atmosphere. Located in Virginia Beach, our family-friendly eatery offers an extensive menu featuring traditional pizzas, homemade lasagna, and chef favorites like creamy sun-dried tomato chicken penne. With a commitment to quality and community, we ensure each dish is crafted with love, supporting local ingredients whenever possible. Our outdoor seating and full bar create the perfect backdrop for gatherings, whether you’re enjoying a casual lunch or a festive dinner. Join us and experience why we’re a local favorite for pizza lovers of all ages!
- 2277 Upton Dr Virginia Beach, VA 23454 United States Hotline: (757) 430-7777
Welcome to Primo Pizzeria Ristorante, where the heart of Italy meets the shores of Virginia Beach! Nestled at 2277 Upton Dr, this charming eatery delivers an impressive array of traditional and innovative pizzas that promise to tantalize your taste buds.
At Primo, each dish is a celebration of flavor and freshness. From the moment you step inside, you’re enveloped by a friendly atmosphere, exemplified by attentive staff who are eager to make your dining experience exceptional. Whether you're here for a casual dinner with family, a lively lunch with friends, or a special occasion, Primo offers a variety of seating options, including cozy outdoor spaces perfect for enjoying a sunny Virginia day.
Menu Highlights
Primo's menu is a treasure trove for pizza lovers and Italian food enthusiasts alike. Here are some chef favorites that stand out:
- Carbonara - A classic delight at $21.00
- Creamy Sun Dried Tomato Chicken Penne - A flavorful indulgence for $26.00
- Vodka Chicken Parmigiana - A succulent option for $22.00
- Homemade Lasagna - Comfort food at its best for only $19.00
Pizzas at Primo are crafted with care, featuring fresh ingredients and a wide range of choices to satisfy every palate. Highlights include:
- 12" Margherita Pizza - Fresh roma plum tomatoes, basil, homemade mozzarella, and garlic for $21.00
- 12" Meat Lovers Pizza - A carnivore's dream loaded with meatball, Italian sausage, ham, and pepperoni for $21.00
- 12" Veggie Pizza - A health-conscious choice with green peppers, broccoli, mushrooms, and more priced at $20.00
- 12" Stuffed Pizza - A double portion of toppings sandwiched between layers of crust for a hearty $25.00
Customer Favorites
Patrons rave about Primo's offerings! Georgia H. highlights the cleanliness and friendliness of the staff, emphasizing their go-to order of pizzas, garlic knots, and Greek salad for family birthdays. Nicky S. enjoyed a work party that featured a buffet including bruschetta, Caesar salad, and various pizzas, all praised for their freshness and deliciousness. Then there's Stacy W., who shared her love for the Margherita pizza, appreciating the thin but soft crust—a perfect balance!
For those seeking convenience, Primo accommodates takeout and delivery, ensuring you can enjoy their delicious fare from the comfort of your own home. With a full bar available, unwind with a refreshing drink alongside your meal.
With something for everyone, including many vegetarian options, a visit to Primo Pizzeria Ristorante is not just about dining—it's about creating unforgettable memories in a vibrant community atmosphere. Come for the food, stay for the experience!
Don’t forget to call ahead at (757) 430-7777 to make a reservation or inquire about catering options. Primo is a delicious slice of Italy waiting for you!

I love this place! We always come here for family birthdays and it's even better since the new ownership. Clean dining area, kind and friendly servers, quick service. Pizzas, garlic knots, and Greek salad is the way to go!! Local favorite. Highly recommend!!

This is now called Viva Pizza so the review is for that versus the former name of Primo. We came here for a work party on a Thursday evening and had the room/space on the right side of the restaurant that has a long bar. The space was great and our bartender Lauren was super. The food for our event was set up buffet style on the bar counter. Everyone seemed happy and enjoyed the food. We had bruschetta as a starter, caesar salad, a few varieties of pizzas, penne pasta (vodka sauce), lasagna, and cheesecake. All the food tasted fresh, hot and was plentiful.

Food - Bang delicious pizza, calzone, etc. Service is top notch Ambiance is perfect

My family and I are regulars here and we love the food, service and atmosphere! Friendly staff and great food! Our waitress Becca was excellent! Highly recommended!

We love primo pizza! We've never dined in so we can't speak to the service. We normally get the supreme or meat lovers pizza. I wasn't feeling very meaty tonight so I got the margherita and the bf got the stuffed. He said his was good but he wouldn't get it again because it was so greasy. I LOVED the margherita. It's seriously my new favorite pizza. I always love how the pizza crust is thin, but not hard. It's nice and soft. We've always had great experiences here and love ordering for pickup.